Expert Business Management Consulting for Troubled Restaurants & the Hospitality Industry
, CEO of Longboard Hospitality Group brings a "Hands On" approach and will partner with your Management team to create a Sustainable Business plan, create procedures, training, market research, develop profitable menus and lease negotiations to make your business profitable.
Restaurant Operations & Management
- Restaurant Consulting Back-of-the-House
– the most
overlooked area of many restaurants is the kitchen, yet the delivery of a
memorable dish is the life blood of any restaurant. Restaurant Owners tend to cut costs
because customers can’t see the kitchens. Although this is true, Longboard
Hospitality has first-hand knowledge on designing safe kitchens that produce
excellent products with the least amount of budgeted labor cost. We lay out restaurant kitchens that are efficient, meet or exceed local and federal health
guidelines, require minimal maintenance and renovations, while delivering the
optimal speed in delivering fresh food to the tables. Our experience has led us to
building smaller more efficient restaurant kitchens.
- Restaurant Consulting, Front
-of-the-House – In a restaurant, the dining room has a million moving parts and
each one of these parts are critical to the success of any restaurant. Longboard Hospitality Group Business Consultants will
advise on all Front of the House operations, including cash management, employee scheduling, restaurant budgets, inventory control, dining reservation systems, restaurant private events
systems, seating and table top selections, restaurant music systems, restaurant lighting systems, employee uniforms, employee training, teach restaurant management proper hiring practices, restaurant cleaning and side work, equipment maintenance
plans, food & beverage server station guidelines, proper wine service, menu descriptions, correct use of safety & employment records,
- Restaurant Consulting-Hiring – Longboard Hospitality Group will assist owners with finding the best hourly and salaried
talent, preparing an application that meets local, state, and federal
guidelines, employee background checks, references, application screening, setting up job fairs, teach best hiring practices, review& create employee handbooks, policies, and procedures.
- Restaurant Consulting-Point
of Sale – Research the best POS (Point Of Sale) system that
will deliver the most amount of valuable information to the banks, accountants, business partners, owners, and management team monthly. Some POS systems integrate with
accounting software that allows for seamless transmission of sales, labor cost,
taxes, tip reporting, and generally accepted tax-exempt transactions. It is
very typical that restaurant owners overspend on POS, lack the training to
fully utilize the systems, and fail to research the service side of the
contract. Our Business Consultant has already researched the best Restaurant Point of Sale systems in the Hospitality Industry.
- Restaurant Consulting-Training – Restaurant training programs are often put together as a last-minute task,
however it’s one of the top 5 most critical points for success. Longboard
Hospitality is using a paperless training format that allows employees the
freedom to read all the training materials and company policies at their own
leisure. Restaurant employees are tested on all training materials before they ever work
on the floor, behind the bar, at the host stand, or in the kitchen. On-going
training requirements are also part of the curriculum and most of this material
can be updated or uploaded from the corporate office.
Restaurant Consulting -Concepts & Openings
- Restaurant Business
Plan Creation – using a short, concise, overview of your business plan, which
includes an executive summary, an overview of your industry, market analysis,
competition, marketing, ownership and management, operating agreement,
financial plan, and a list of exhibits supporting the Longboard Hospitality Group study.
- Restaurant Concept
Development -This starts with a collaboration between the restaurant owners, restaurant managers, architect, and Longboard Hospitality Group to identify the
concept in very specific and defined terms. This will include the type of cuisine, style of
service, a list of original ideas that set you apart from the competitors,
design, restaurant location preferences, square footage, number of seats, kitchen layout design
preferences, outdoor restaurant seating, ceiling heights, hours of operation, etc. Once
the restaurant team has a clear picture of the concept, the architect will prepare a
“story book” illustrating what the space might look like in terms of layout,
colors, fabrics, furniture, lighting, table top décor, restaurant branding, and perhaps
photos of restaurant comps.
- Restaurant Funding
and Finance - One of the
most difficult challenges for the restaurant industry is raising capital.
Conventional and Non-Conventional Funding will require a solid resume (with a
proven track record) from the core operating team buffered with a top-notch
business plan. Longboard Hospitality Group has the experience to help operators
deliver a professional funding plan geared to all lending options.
- Restaurant Design - choosing the right architect, interior designer, and kitchen
designer will make or break most restaurant concepts. Longboard Hospitality
Group has over 35 years of experience in restaurant designing and construction of restaurants within
prescribed budgets and time lines. The design and cost of the restaurant concept must be
in line with the proposed construction budget and in line with the proposed
P&L exhibits. When restaurant design costs are out of line, Longboard Hospitality will
assist owners in providing value engineering, without reducing the quality of
- Restaurant Lease
Negotiations - Longboard Hospitality has been negotiating
complex restaurant leases since 1989 (including workouts, revisions, owner/tenant
intervention, renewals) and we feel confident that we can shorten the learning
curve and save you a lot of money on your restaurant lease.
- Restaurant Management - Restaurants have many moving parts, our management
services are limited to a precise scope of work. Our typical protocol for
completing our tasks include a collaborative review of our contract, a
walk-through of the property, a fact-finding mission, and a written summary from Longboard Hospitality Group describing our solutions to your restaurant every line item in our scope of work.
- Restaurant Opening - overseeing the opening of a restaurant is
critical to the success of any restaurant. Longboard Hospitality will prepare a
detailed opening checklist, which includes a construction timeline, a list of
company policies & procedures, restaurant employee handbooks, training programs,
hiring practices, recipe testing, plate presentations, final restaurant menu reviews and
staff tastings, lighting, style and volume of music, employee uniforms, table management
systems, POS selection and programming, inventory controls, scheduling, budgets, restaurant seating charts, table top décor, soft and grand opening plans, etc.
Restaurant Food & Beverage (F&B) Development
- Restaurant Consulting- Catering
or Private Dining– Longboard Hospitality Group will assist the restaurant owners with menu development,
use records, china selections, table top design, equipment selections, and
software solutions for tracking all of your functions with a systematic way of
booking events, recording all of the important details of the function, and the
ability to drill down to specific requests & comments contained in the
follow-up segment of the software.
- Restaurant Consulting- Beer
& Wine List – there is a wide range of factors that affect
the type of list you are going to provide your customers. Longboard Hospitality
will walk you through the options based on your food menu, restaurant location, market
target, price points, age, gender, experience of your staff, storage, speed of
service, and the neighborhood comp set.
- Restaurant Consulting- Cocktail
Menu – the same rules apply discussed in our Beer & Wine
segment. Cocktail menus will be defined by researching your clientele and if your restaurant doesn't provide the types of cocktails desired from our research of your target market, your customers will simply
move to another restaurant location. Longboard Hospitality Group will thoroughly research and define those needs, and then put together a comprehensive employee training program to match the skill sets of your bar tending staff.
Restaurant Consulting -Expansion
- Restaurant Branding – Business Consulting- in today’s rapidly evolving market, branding has become a much
more complex undertaking. Not only does your restaurant have to consider all the legal
components (copyrights, trademarks, domains) or how the logo appears on a sign
or in advertising, but now restaurants must consider how the your brand correlates with the
entire social media program. Restaurant brands play a vital part in search engine
optimization, website domains, as well as twitter and Facebook feeds.
- Restaurant Expansion
& Multi-Unit consulting – Longboard Hospitality will review all of your current restaurant systems and procedures, collaborate with the ownership team, then
prepare an expansion playbook that allows you to roll out additional concepts.
- Restaurant Consulting-Marketing – a well-defined Restaurant Marketing program is essential for the success
of all restaurants. Longboard Hospitality would review your current restaurant marketing
program, then give you advice on a wide-range of choices for your advertising,
public relations, website hosting, website search engine optimization, Google ranking, Online Consumer Reviews, Social Media Platforms, and in-house Promotions with an email marketing database.
- Bill’s By the Beach, Gulf Shores, AL
- Polonza Bistro, Pensacola, FL
- Bubba’s Sweet Spot, Pensacola, FL
- Destin Fishing Fleet, Destin, FL
- Fish Heads, Pensacola Beach, FL
- Jelly’s, Pensacola Beach, FL
- UFO Pizza, Pensacola Beach, FL
- Beach House Bar & Grille, Navarre Beach, FL
- Sam & Harry’s Steakhouse, Newport Beach, CA
- Sam & Harry’s Steakhouse, Schaumburg, IL
- Sam & Harry’s Steakhouse, Washington, DC
- Sam & Harry’s Steakhouse, Reagan National
- Sam & Harry’s Steakhouse, Tyson’s Corner, VA
- The Caucus Room, Washington, DC
- The Caucus Room Brasserie, Washington, DC
- Boveda, Washington, DC
Larry Work is the President and CEO of Longboard Hospitality
Group. Mr. Work has been in the independent Restaurant & Hospitality Ownership
and Management industry since 1975. Larry Work is a graduate of Florida State
University, bringing over 30 years of Restaurant and Hospitality management expertise, Larry attended L'Academie de Cuisine and Marriott International's
Corporate Food Production Program.
a current board member for WSRE Public Broadcasting
grew up in Fort Walton Beach, Florida and is passionate about surfing, boating and anything water related. Larry is a co-owner of the first eco-friendly boat
dealer in Northwest Florida.
- 1989 – Developed a restaurant management company called Sam
& Harry’s Management Company.
1990 – Built, managed, and/or owned a chain of high-end
boutique steakhouses called Sam & Harry’s, with locations in Virginia,
Washington DC, Newport Beach California, and Schaumburg Illinois.
- 2001 – Developed, owned, and managed a fine dining
restaurant is Washington, DC called The Caucus Room for 20 years.
- 2010 – Developed a new consulting arm of Sam & Harry’s
Management Company, called Longboard Hospitality Group, which developed and
manages The Caucus Room Brasserie and Boveda in Washington DC.
- 2016 – Opened Satellite office in Pensacola, Florida. Within a short span of 3 years, Longboard Hospitality has
represented major hotel companies and independent restaurateurs in Florida,
Alabama, Michigan, and Washington DC.
- 2018 Longboard Hospitality Group
moves National Headquarters to Pensacola, Florida.